Pages are the fundamental component of a Website. A page is typically oriented around communicating a very targeted message to a reader. For a contractor Website, pages can accomplish the following goals:
- Letting prospective customers know more about your business.
- Showcasing a gallery of projects.
- Showcasing customer testimonials.
- Explaining the services you offer.
- Providing prospective customers with information on how they can reach you.
Let’s say you have just launched a new service to your repertoire and are interested in promoting it through your Website.
Instead of just adding the new service to a list on the home page of your site, you are going to get a lot more value from creating a page that is completely dedicated to the service. In the long run, this will will give you the best chance of being found when someone is searching for the various services you offer.
To add a new page, scroll over the “Pages” link in the left navigation column and select, “Add New.”
You will be taken to a form that will allow you to add all the information needed to create your new page.
The first item is the title. The title that you input will show up prominently on the page and also contains special significance for search engines so it’s vital that you write a good title. For a service page, you should focus on writing a title that a potential customer might search for (e.g. Pool Installation).
Next, you will create the body of the page. The body is an opportunity to expand on the idea being communicated on the page in much greater depth. If you are writing a page about a service you offer, you should think about not only explaining the service you offer, but also why your approach is something that a potential customer might be interested in.
Once you have created the text portion of the page, you will want to consider how to incorporate an image to improve the general look-and-feel of the page. Most studies show that high-quality images can increase the time that a visitor will spend on your page and also the likelihood that they will take some form of action (such as calling you to get a bid).
To add an image to the page, click on the media icon that is available directly between the title edit and body edit fields.
A pop-up will appear that will prompt you to upload the image from your desktop and provide you with additional information that will help you manage the size and position of your image.
Once you hit “Use this Image,” you will be taken back to the page edit screen and you will see your image in the body edit field.
Once you have added your title, body and image, it’s now time to edit the tags on the page. The page title of your page is another vital piece of information that will help search engines understand what the page is about. The page title can be identical to your title however it’s also a great opportunity to incorporate a local identifier (e.g. Los Angeles) into your overall page.
Finally, you’ll want to add a meta description to your page. The meta description should be a brief explanation of the contents on the page and is another great example to work a local identifier into your page.
Once you are done, you can either Preview your page or simply Publish it by clicking on the respective buttons in the upper-right section of the page edit screen.
Your new page will now be available to site visitors and search engines.
