Today, we are pleased to announce the launch of our newly redesigned business profile page. At BuildZoom, we are constantly working on new ways to create a more engaging experience for visitors to our site. Over the past several months, we have been studying why some profiles tend to keep users engaged for a longer [...]
How we increased time-on-site by over 150% with one simple change
One of our ongoing priorities at BuildZoom is enhancing the user experience, making it easier for people to find reliable contractors. There are a lot of metrics we examine to help better understand the impact of changes we make to the site. One of the more important numbers we look at is the average time [...]
How to install the Nest thermostat
The creators of the iPod left a few years ago to start their own company, Nest.com with the idea to dramatically improve our home thermostats. Their initial creation looks amazing (see the video below), and judging by all the buzz on twitter, there is going to be a huge demand for this product in the marketplace. [...]
iContact Moving Further into Social Media
iContact, which is probably the second most popular e-mail marketing tool after Constant Contact, today provided a sneak peak at a new platform that they claim will “manage all of your social media marketing efforts from one application. “ Historically, iContact has differentiated itself from Constant Contact by providing a slightly better user experience (although [...]
The New BuildZoom Homepage
We’re happy to announce that last week’s release contained a number of updates to the BuildZoom homepage. Overall, the updates were designed to accomplish a number of goals including 1. Placing more focus on our featured contractors, 2. Ensuring that our project photos were more localized and easier to navigate and 3. Creating a simpler, [...]
Developing Good Title Tags for your Site
The title tag is one of the most important pieces of information about a page on the Web and structuring your title tag property is one of the best ways to maximize your chances of being found by customer prospects who are searching on the Web however title tag optimization is also a practice that [...]
Home Improvement Contractors Love the iPhone
Over the past moth, we have been taking a closer look at the usage patterns of our e-mail recipients and have been surprised to see the share of home improvement contractors who access e-mail via iPhone. In fact, our research indicates that over 40% of our recipients access our e-mails via iPhone. When considering the [...]
Introducing the new and improved BuildZoom project page
Out of all the different marketing tactics you can engage in, the most consistent and powerful is perhaps the most simple. It involves showing potential customers what makes you different (as opposed to telling them). On BuildZoom, it is our goal to make this process as simple as possible through the portfolio tools, which allow [...]
Making it Simple to Acquire New Business Leads through Craigslist
Many contractors have experimented with Craigslist to market their business and met with mixed results. Most agree that the results can be mixed – although you can certainly acquire business leads through Craigslist, you sometimes have to filter through them to find the ones that are going to result in solid customers. That being said, [...]
Introducing the New BuildZoom User Interface
At BuildZoom, it is our mission to constantly figure out how to make our platform faster, simpler and more powerful. Much of the time this involves smaller, incremental steps. However, every so often, we do something a little bigger and now is one of those times. After several weeks in the lab, we are happy [...]
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