Today, we are pleased to announce the launch of our newly redesigned business profile page.

At BuildZoom, we are constantly working on new ways to create a more engaging experience for visitors to our site. Over the past several months, we have been studying why some profiles tend to keep users engaged for a longer amount of time than others. We consider this important because the longer someone stays on a profile, the more likely they to take some form of action, whether it be picking up the phone or writing an e-mail.

The new business profile has been designed to optimize user engagement on our site and portray the businesses listed on BuildZoom in the best possible light.

Some of the key updates include:

Enhancing the visibility of the photos on BuildZoom – We have dramatically increased the real estate devoted to showing photos of customer work and also made it much easier for visitors to browse other contractor photos.

Summarizing key points about a business – We have created a section of the profile that provides visitors with quick and easy access to the key points of information about a business such as their license status and BBB rating.

Updated look-and-feel – We have made alterations to the general layout, font and color scheme of the page, making it more visually balanced and easier to highlight key information about the business.

Dedicated section for company employees – We have created a section of the profile page that is dedicated to showing the key employees within the company.

We’re excited about the new business profile page and would love to hear your feedback.

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