Last week, we shared our findings on the methods that homeowners employ to find home improvement contractors. This week, we are taking one step further and exploring how homeowners perceive the various methods for finding home improvement contractors.
Survey respondents were provided with a list of eight methods used to find contractors and asked to rank them based on how much they trust each method. The average ranking for each method was compiled and displayed in reverse order in the following bar graph:
The Better Business Bureau (BBB) was ranked as the most trusted consumer method for finding a home improvement contractor, followed closely by Angie’s List. Google trumped Yelp, the Yellow Pages and ServiceMagic while Craigslist received the lowest ranking.
Results were then filtered based on respondents overall satisfaction with the home improvement contractors they had hired in the past year and compared side-by-side.
Highly satisfied homeowners were slightly more likely to trust the BBB and personal referrals while highly dissatisfied homeowners were slightly more likely to trust ServiceMagic and Yelp.