We’ve seen some contractors describe their businesses as “high-end” and others talk about providing “fair” pricing. How do you talk about the pricing associated with your contracting business?
Many industries provide simple price classifications. Do you think this can work for contracting businesses?
It would be tempting to say “yes”, as in most cases you get what you pay for, and I’ll explain why, and offer some exceptions to this.
Typically, a contracting firm which stays busy and focuses their efforts on quality, will cost more, not only from the simple “supply and demand” aspect, but also due to their highly regarded reputation.
Exceptions to this would be, finding a contracting firm which does stand by their quality and has the expertise to do the job right, but is slower than they’d like to be, and desperate to keep work coming in, especially noticeable in the “slow season” (for most contracting firms this would be December through March). Typically this would describe either a newer contracting firm, or one which has been hit hard by their competition who may be more advertising-savvy.
Quality doesn’t always cost more, and high prices don’t always guarantee quality. I know of several higher priced contractors in my area whose strategy is so marketing-heavy, that they can lead the way into your wallet with name recognition alone.
Evaluating contractors can often be risky, because by the time you find out first hand what you are dealing with, it may be too late. My best bit of advice is, ask around to people you trust, and see who they use or have used, and what their experience has been. I wouldn’t go by name recognition alone, or lack of it.
Hope that helps!
