My friend recommended a contractor to me that she’s used in the past. If I hire that contractor, can I expect a discount since I’m basing my decision on a referral?
Yes, I do offer referral discounts.
I think this is a cool thing to offer as a show of good faith but I really don’t think it should be the expectation in the industry. The pro does a great job and so their happy customers refer them to new people. Getting a really good referral to a pro should be an award itself, no?
Yes, referral is the best way to get a new customer, no money spent in advertisement, customer is already familiar with my company