Should we use oil-based or latex primer to paint the exterior of our home?

To answer your question effectively, it would really depend on the existing paint. The industry standard is to convert to water-based (Latex) as it is a more environmentally friendly product. Therefore, if you currently have an oil-based paint, the best method would be to first apply a fresh coat of oil-based primer and then a coat of water-based. This will give you the best outcome and convert the existing to the recommended water-based (Latex). The reason for the first coat of oil-based primer is because the new water-based primer will not adhere to the matured oil-based paint. It will begin to peel once dry, but it will adhere perfectly to the fresh coat. However if you currently have water-based (Latex) it is recommended to use a water-based (Latex) primer.

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Water based with acrylic binder paint is best recommended for exterior applications while oil based work better on metals or bleeding woods