Don’t pursue every lead. Who’s your ideal customer? Once you identify who your ideal customer is, only pursue leads that fit that description
How are leads performing? Are they converting into paying customers?
Focus on the quality of leads, not just quantity.
Depends on your status, if business is slow, you should pursue every lead available!
First I have to read the information about the lead see if the phone number, email address, or contact information is valid. Second, since we don’t pay for them that seems fair to me and everything that’s come through so far all legitimate. It’s not a computer system making false leads but actual people wanting projects done.
Qualify your leads and make sure they are calling the right place. The number of leads to appointment ratio is very important, take the time to find where your leads are coming from. The leads that turn over into appointments/jobs are most likely coming from similar sources. You may want to keep track of of these leads and make changes depending on where they’re coming from.
You must first use an ample sample of at least 90 days. You would then take the amount of raw leads or customers who you have information for. Then you would find the appointment set rate from these leads, then the confirmed issued amount of the leads which were sent to your representatives, then the demo rate, then the sales rate. Total marketing cost should be under 10% for the net sales amount divided by total cost.
The service requirement of lead should match the offerings of the Company within its range or area of operations. The contact information should be verifiable.
