If you’re an electrician, HVAC technician, roofer, plumber, painter, framer, or another type of subcontractor, breaking into new construction projects can open the door to lucrative opportunities. The construction industry thrives on connections, timing, and expertise, making it crucial to have the right strategies in place.
Here are 12 powerful strategies to help subcontractors find and win new construction projects, with actionable examples to guide your efforts.
1. Leverage Building Permit Data to Identify New Projects
Every construction project begins with a building permit. By using tools like BuildZoom’s Data Explorer, subcontractors can access detailed permit data to identify projects at the earliest stages. For example, if you specialize in roofing, you can look for permits involving new residential builds or roof replacements.
- Find projects to bid on: use BuildZoom to search for recently issued permits in your target area, focusing on projects that match your expertise. Contact the listed general contractor (GC) to introduce your services, referencing the project permit to show you’ve done your research and impress them by knowing the project details and requirements.
- Build relationships with top builders: Identify the most active and fastest-growing builders in your market. Reach out and establish partnerships for ongoing work opportunities.
- Evaluate project fit before reaching out: reviewing permits helps determine whether a project aligns with your business needs and specialties.
- Schedule a free demo to learn how subcontractors are using BuildZoom’s Data Explorer tool to win new projects.
2. Network and Build Relationships with General Contractors (GCs)
General contractors are the gatekeepers of most construction projects and often hire subcontractors they know and trust. Developing relationships with GCs can significantly increase your chances of being brought onto projects.
- Identify top GCs with BuildZoom’s Data Explorer tool to target your outreach with contractors effectively.
- Attend industry events & contractor meetups: Search “contractor meetups + your city” on Google, Facebook Events and Groups, and Eventbrite.
- Attend trade shows to connect with GCs. Major industry events include
- The International Roofing Expo (February 19-21)
- NAHB International Builders’ Show (IBS) (February 25-27)
- Coverings (April 29-May 2)
- The Nursing/Landscape Expo (August 5-7)
- The National Electrical Contractors Association (NECA) Show (September 12-15)
- SUBExcel Convention (September 16-18)
3. Attend Pre-Bid Meetings
Many construction projects hold pre-bid meetings where subcontractors can learn about the scope of work and meet potential collaborators. These meetings are prime opportunities to establish a presence and ask questions.
- Find meetings on city procurement websites
- Bring a portfolio and a list of prepared questions.
- Follow up: Even if you don’t win the bid, these connections may lead to future work.
4. Develop a Niche Expertise
Subcontractors who specialize in a specific type of work are more likely to be remembered and hired. Consider these examples:
- HVAC contractors – Market yourself as an expert in eco-friendly systems.
- Roofing contractors – Specialize in solar-ready roofing to attract green builders.
- Landscaping contractors – Focus on drought-resistant and xeriscape designs.
- Concrete contractors – Highlight expertise in decorative stamped and stained concrete.
- Painting contractors – Promote experience in historic home restoration.
5. Market Your Business Online
An online presence is crucial for subcontractors. GCs and property owners often research potential partners online before hiring.
- Create a professional website showcasing your work, including high-quality photos, testimonials, and a list of services. It should be easy for GCs to see what types of projects you’ve worked on and what your speciality is.
- Use platforms like LinkedIn to connect with industry professionals and post updates about your latest projects.
- Ensure your business information is correct with consistent business name, phone number, and address citations on all directories and social media sites. Start by making sure you are listed on BuildZoom, Google, Facebook, and LinkedIn.
6. Partner with Other Subcontractors
Building partnerships with complementary subcontractors can lead to referrals and collaborative opportunities. For instance, electricians and HVAC technicians often work on the same projects.
- Form alliances with other subcontractors in your area and agree to refer each other when relevant opportunities arise.
- Partner with complementary trades to generate more business. For example, if you’re a roofer, partner with gutter installers to create a package deal for GCs.
7. Stay Updated on Industry Trends
GCs prefer subcontractors who stay ahead of the curve and bring innovative solutions to the table.
- If you’re an electrician, familiarize yourself with smart home technology and offer installation services for these systems. Highlight this knowledge in your proposals and marketing materials.
- Set up Google Alerts for terms like “construction projects in [your market]”.
- Subscribe to a few industry news platforms to stay in the loop:
8. Invest in Quality Equipment and Training
Subcontractors with high-quality tools and up-to-date training are more likely to be seen as reliable and professional.
- Take courses on the latest roofing technologies, such as solar panel installations. Use this training to market your business as a cutting-edge provider.
- Promote these advantages on your website and social media.
9. Request Referrals and Testimonials
Word-of-mouth is powerful in the construction industry. Satisfied GCs and clients can become your best advocates.
- Ask for a testimonial after a successful project.
- Post reviews on your website, Google, and BuildZoom.
- Leverage referrals by offering incentives to clients who recommend your services.
10. Monitor Local Construction News
Keeping an eye on local construction news can help you spot upcoming projects before they’re widely known.
- Subscribe to local business journals for project announcements.
- Check city planning meetings for new developments.
- Join your Chamber of Commerce to network with developers.
11. Bid Strategically
Submitting competitive bids that showcase your expertise and value is crucial. Tailor each bid to the project and GC you’re targeting.
- Include a cost breakdown, timeline, and past project examples.
- Showcase your ability to stay on budget and on schedule.
12. Join Industry Associations and Groups
Being part of industry associations can help you meet GCs and other subcontractors, while also keeping you informed about new projects.
- Join your local chapter of the Associated Builders and Contractors (ABC) and your local chapter of a trade association like:
- Attend events and introduce yourself to key decision-makers
13. BONUS Tip – Join Referral Programs or Online Marketplaces
An excellent source of work is signing up for an online marketplace or referral program, like BuildZoom. Many contractors, like A.W. Puma have seen significant growth in their business by joining referral programs like BuildZoom.
- Set your project parameters – Indicate the types of projects you want, the size of projects, and the distance you’re willing to travel
- Evaluate the fee structure to ensure the fees the platform is charging works for your business. Some platforms charge just to receive a lead, BuildZoom only charges either after you actually talk to the project owner, or after you win the job.
- You can take as much or as little as you want, many contractors use it as a primary source of projects, others just to supplement their lead flow.
Finding and securing new construction projects as a subcontractor requires a proactive and strategic approach. From leveraging building permit data with BuildZoom to networking with GCs and showcasing niche expertise, these tips can help you stand out in a competitive industry. Take action on these strategies today, and watch your project pipeline grow.
Have you tried any of these tips? Let us know what worked best in the comments!
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