On April 7th, the freshly minted Zillow Group lost its single-most important source of home sale listings when ListHub terminated its agreements with both Zillow and Trulia, raising concerns that their joint coverage would be devastated. The termination of the agreements marks the latest skirmish in the war between Zillow Group and Move.com, which owns both Realtor.com and ListHub.
In the highly competitive real estate space, the player with the most complete listings has an enormous advantage. If consumers discover that Zillow and Trulia fall substantially short of Realtor.com in this respect, no amount of brand loyalty will keep them around. In anticipation of this threat, Zillow Group responded by launching a streamlined dashboard to their platform for agents and MLSs to easily provide them with listings directly and moved aggressively to secure MLS adoption throughout the nation. During the past several weeks, there have been numerous reports of MLSs switching over to provide listings directly to the Zillow Group.
Did Zillow Group’s strategy succeed, or has its listing inventory been mortally decimated? To find out…
The remainder of the blog post has been removed at the request of Zillow Group, on the grounds that the data were obtained by automated means that violate their websites’ terms of service.
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